Last year, three business partners and I created a business named “Ready For Pleasure”. Our goal was to capitalize on the new trend in the adult novelties industry. It was a very ambitious project that evolved into an enterprise. The company’s explosive growth prompted strategic partnerships with a web hosting company (PDQ Digital Media), a talent booking agency (PDQ talent Agency), a social networking site (The Ready Pages) and an internet radio station (RFPRADIO.COM). As a direct result of our collaborative efforts, we are continuously expanding our reach and changing our experiences. Our latest ventures involve a very profitable relationship with BlackOutEndeavors and leverages their branding and social media expertise. The end result to date is the development of a network of symbiotic relationships required to survive in this slowly up-turning economic market. However, it has not been easy. If it were, then everyone would be business owners. It takes dedication, ambition, drive, tenacity, heart and fearlessness! There isn’t a one plan fits all blue print but no one says you can’t create your own.
This is where I speak to all entrepreneurs trying to start their own business. I’d like to share a few tips that I have learned along the way. First, it is not easy and it will require resources so have a business plan together before you begin. If you don’t plan your business, then you are ultimately planning to fail. Second, be realistic. If there are one hundred nail salons in a four block radius, why open one too? How would your nail salon be different? Come up with an idea or product that is rare or “build a better mouse trap” and develop a better product or service than the competition. Next, know your target market and stick to that market base. Instead of a nail salon, open a day spa that offers nail salon services as well. Still true to the industry but with a twist. Research what is missing in your market and cater to it. Third, understanding that for every “no” it is the one “yes” that counts. Don’t be afraid to put yourself out there and promote and push your business. Fear is not an option when you own a business. If you don’t put forth the effort then you will never reap the rewards. This does not mean neglect yourself or your loved ones. It means allocate time for your business just like you would for a job. Also, understand that several businesses fail but that doesn’t mean you should give up on the pursuit of being your own boss. Who wouldn’t want to play for the team they own? Lastly, and by far the most important; PAY YOURSELF FIRST! Let’s face it you are in business to see revenue unless you are a nonprofit and even those companies provide a salary. Getting to the point where you are making money in your sleep is one of the many signs of success that all business owners aim for.
I am still in the infancy stages of starting my own business but I am also in the most beautiful stage of the process. I am learning humility and awareness every day. I was actually very afraid to face the challenges and disappointments that come with owning a business and I myself impeded the company’s growth. We recently lost one of the partners in the business. That loss has taught me that if you want something in life you go out there and get it — period. I am no longer afraid to be the entrepreneur that I was born to be. When I looked around and saw that a majority of my closest friends are of like mind – entrepreneurs making it happen every day – then I can’t be the one left behind!
So don’t be afraid to change your experience and make new mistakes not old ones. Be the business owner, operator, CEO, Senior Partner or whatever title you want to be.